ON YA is a campaign that explores discourteous behaviours within sporting events.
The campaign is designed to be situated around the grounds and on commute to the games in order to implement the idea that ‘normal’ sporting behaviours are often discourteous.
Serving as a constant reminder to sport supporters to engage in courteous acts whilst enjoying the game.
The campaign encourages self-reflection on discourteous actions and their influence on those around them.
ON YA’s catch phrase ‘it’s not fine to cross the line’ can be found on bus shelters, scoreboards, food merchandising and stadium posters.
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