The final outcome is an app that is solely focused on habit formation and how to form a healthy behavioural change. The overall purpose of the app is a tool to help improve mental fitness by creating a positive lifestyle change before approaching an unhealthy/negative mental state. The name Arc represents the idea of a character arc, being the transformation or journey of character. The app is based on the formation of a personalised arc that will involve an avatar joining them on their journey. Based on research, it takes 66 days for a new behaviour to become
automatic, which is the core of the app.


Michela Davis
Anthony Beshara
Chiara Scalzi
Georgia Papageorgios


Interested in taking this project further? Contact Dr Gareth Furber at